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Greening the Multiple Listing Service (MLS)

The Multiple Listing Service (MLS) is an on-line catalog of all the homes and properties for sale in a given area, and is a tool used in the real estate business.  Each listing contains detailed specifications of a given home describing its various selling points, but until now there has been no way to include information about energy efficiency upgrades.

Realtors- make sure you know how to take advantage of these fields and leverage them in your work.

Buyers- make sure you look at this new resource to help you make an informed decision about your home.

Sellers- make sure you get the information on your green features to your realtor.

IRES was the first MLS in Colorado to provide Energy/Green Fields and a Green Features Addendum for the listing of green property – This was a critical first step toward ensuring that investing in green equates to true financial value. Since then MetroList and others have joined in and Now 90 percent of Colorado Homes are covered.

The Green MLS Toolkit This website is a valuable resource for those interested in implementing a green initiative for their Multiple Listing Service (MLS).

The Guild hosted several trainings in 2011/2012 to educate realtors about these new features.Watch the video below and learn how to leverage these features in your work.

When it comes to green building features it is clear that "build it and they will come” has not worked. Over the last five years many green homes have sold for less than their cost. Find out why developers and builders have not achieved a return on their investment and what can be done to improve the situation.

Now its time to make sure those fields are filled out and we collect the data we need to translate green and energy efficient investments into true green value!


Study in Northwest (referred to in this video) demonstrates how green and energy efficiency measures, certified by a third party, sold faster and for more money and were valued higher by appraisers.

Download the Study:  Certified Home Performance: Assessing the Market Impacts of Third Party Certification on Residential Properties- May 29, 2009



Realtor Green Building Education & Certification Opportunities

EcoBroker Certified professionalshelp clients market properties with green features, save money, and live comfortably through energy efficiency and environmentally-sensitive choices.
Founded in 2002, EcoBroker is the first and largest green real estate training and communications program in the world. With the benefit of oversight from the Association of Energy and Environmental Real Estate Professionals (www.aeerep.org), EcoBroker's green designation training and communications provide professionals with the resources to be constructive green ambassadors in an ever-changing business and consumer world. In order to earn the EcoBroker Designation, licensed real estate agents must fulfill a straight-forward set of requirements. The most important requirement of EcoBroker Certification is that you complete an energy, environmental, and marketing training program.

The Earth Advantage Institutehas assembled some of the top experts in green building and real estate to educate professionals and homeowners who are involved in all stages of the green home process. Course topics range from designing, building, and remodeling green homes to marketing, selling financing and appraising them. Specific to Realtors are:

 

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